HYDRA LABS

Independent artist service

Your music. Your brand. Our systems.

Six systems. Start with one. Every external action is approval-gated. We do not take your masters, your streaming, or your merch revenue.

A good fit

  • Releases every 4–8 weeks, or is building toward that cadence
  • Owns the masters and controls distribution
  • Has some audience, or is ready to build one on a schedule
  • Wants to make music, not run a posting calendar and a storefront
  • Wants to keep 100% of the music, masters, and merch revenue
  • Prefers a system to a promise of chart positions

Not a fit. We will say so.

  • Expects guaranteed playlist adds, chart positions, or viral reach
  • Does not want to approve posts, pitches, or store changes
  • Wants a full PR and marketing strategy rather than an operating system
  • Has not released music and is not ready to commit to a release schedule

What we run

Start with one system.

Release Content

Visuals, short video, lyric clips, and captions timed to the drop. Scheduled before release day.

Delivers

  • Pre-release teasers
  • Release-day visuals
  • Lyric clips
  • Captions
  • Cross-platform assets
  • A posting calendar

Social Management

Scheduling across TikTok, Instagram, and YouTube Shorts. Captions rewritten per platform.

Delivers

  • Content calendar
  • Scheduled posts
  • Caption optimisation
  • Cross-post coordination
  • Weekly performance report

Visual Pipeline

Stills, lyric frames, and 5–15 second clips from the track. Identity-locked, so the artist looks consistent.

Delivers

  • Reference stills
  • Lyric frames
  • Short clips
  • Beat-aligned visuals
  • One visual identity across assets

Merch System

Shopify and Printful setup, listings, mockups, and order support. Print-on-demand only. No inventory to hold.

Delivers

  • Store setup
  • Product listings
  • Mockups
  • Margin tracking
  • Low-stock alerts
  • Order-support coordination

Distribution & Streaming

Catalog checks, pitch drafts, profile guidance, and pre-save coordination. Clean metadata. No claim conflicts.

Delivers

  • Catalog health audit
  • Editorial pitch drafts
  • Profile notes (Canvas, Artist Pick, merch links)
  • Pre-save setup
  • Royalty-tracking coordination

Full Artist System — recommended

All five systems in one operating flow. One contact. One approval process. One view of what is happening around the music. Built for artists who release on a cadence.

Non-negotiable

  • Nothing posts, pitches, or changes the store without your approval.
  • Original visuals only. No recycled creator footage.
  • AI disclosure where a platform requires it.
  • Masters, music, and merch revenue stay 100% yours.
  • Every report and deliverable uses the black-and-red Hydra Labs format.

Nothing changes hands.

  • Your music and masters stay yours. We never take rights.
  • Streaming revenue goes to your distributor, not through us.
  • Merch revenue stays in your Shopify store. We help run it.
  • You own the social accounts. We draft. You approve.
  • We work inside your identity. We do not rebrand you.
  • Catalog data and reports are shared with you and owned by you.

Getting started

  1. 01

    Intro call and audit

    We look at releases, socials, merch, and distribution. Gaps and quick wins. No commitment.

  2. 02

    Choose a starting system

    Artists usually start with one release or social management. Labels start with an audit or one artist. Add the rest when the first cycle is working.

  3. 03

    Setup and brand alignment

    Systems, visual identity, and the approval workflow. Typically one to two weeks, depending on scope.

  4. 04

    First cycle live

    The first release, or the first month of social, goes out only after you approve each item. Weekly reporting starts immediately.

  5. 05

    Review and expand

    After the first cycle we keep what worked and add merch, distribution, or the full system when you are ready.

Without a system

  • Content rushed the week of the release
  • Posts when someone remembers
  • A merch store that is half set up
  • Metadata errors and claim conflicts
  • No time for pitches or pre-saves
  • Analytics split across apps

With Hydra Labs

  • Content ready weeks before release day
  • Scheduled posts across TikTok, Instagram, and Shorts
  • A running print-on-demand store with margin tracking
  • A clean catalog, pitched on time
  • Pre-saves set up for the release
  • One weekly report, in one format
Ask about a first release